On August 1, 2017, UFSD organized Message Development Workshop in the framework of USAID-funded “PURE-Water” program. During the workshop the general understanding about potential messages to be delivered to different stakeholder groups was compiled by using the input of the workshop participants. Target audiences, communication channels were identified. The participants had the opportunity to work in groups, as well as to make a group presentation. The workshop was designed and facilitated by Armenian and American experts with support of PURE-Water team.
Among the participants of the workshop were representatives of the RA Ministry of Nature Protection, RA Ministry of Agriculture, Armavir and Ararat marzpetaran, Ararat and Armavir marz local governance, USAID, environmental NGOs, ASPIRED project, business community and project partner NGOs.
The messages developed will be verified during the focus group discussions on August 3 and 4, 2017.